Embrace
Simplicity

Find JOY in life's everyday middle moments.

Why Wait Till Friday

JOY is something you create, every single day.

WWTF PODCAST

Unfiltered conversations about life, JOY, and everything in between.

Mindset Matters

Bring transformative workshops to your community

Pause. Breathe. Find Your JOY.

Explore our collection.
The Power of Simplicity Bracelet

In a world full of distractions, the Simplicity Bracelet is your reminder to pause, breathe, and focus on what truly matters. Embrace simplicity and find peace in life’s everyday moments.

Today I Choose JOY Crew Neck Sweatshirt

Our "Today I Choose JOY" sweatshirt is soft, cozy, and made to lift your spirit. Whether you're relaxing or on the move, this everyday favorite is your wearable reminder to embrace joy, no matter what the day brings.

The Bella Necklace

For the moment seekers, the Bella Necklace is a symbol of grace and strength. Crafted to remind you to embrace each moment with intention and confidence, it’s the perfect piece to celebrate the beauty of your unique journey.

The Joy Journal

Morning coffee in peace, a belly laugh that hurts, a hug that fits just right—these are the moments worth savoring. The Joy Journal is your space to capture and reflect on life’s simple, beautiful moments, guiding you toward greater mindfulness, gratitude, and lasting joy.